Book Cover Design & Campaign -ADVE-CORE2291 Design Lab
What it is: A reimagined full-wrap cover and promotional key art for Wings of Fire: Legends – Darkstalker, presented through print-cover layouts and realistic mockups- built with Illustrator (vector/graphic elements), Photoshop (image compositing + mockup integration), and InDesign (cover layout, wrap alignment, and final presentation formatting). What it demonstrates: Strong narrative-driven composition, controlled value/contrast for […]
Book Cover Design & Campaign -ADVE-CORE2291 Design Lab
What it is: A full-wrap book cover system (front/spine/back) for Tales of Don Quixote paired with a World Book Day promotional graphic—designed as a cohesive “cover + campaign” package using Adobe Illustrator + Photoshop for artwork/compositing and InDesign for print layout and production setup. What it demonstrates: Print-ready cover construction (spine + back-cover hierarchy), typographic […]
Project 2: Illustrator Techniques – ADVE/CORE2291 Digital Design Lab
What it is:A vector illustration driven promotional poster for a Coca-Cola contest and brand collaboration, built in Illustrator and composed into a finished campaign layout using Photoshop and InDesign. What it demonstrates:Illustration and typography integration, controlled hierarchy for promotional messaging, and campaign-level composition that balances character, product, and information. Deliverable focus:Vector illustration and type styling […]
Project 2: Illustrator Techniques – ADVE/CORE2291 Digital Design Lab
What it is:A Coca-Cola themed fountain pen product concept developed through logo exploration, pattern creation, and brand asset refinement in Illustrator, then applied to packaging mockups and presented through Photoshop and InDesign. What it demonstrates:System thinking across mark making, typography, and repeatable pattern language, plus the ability to move from iterative development to a market-ready […]
Project 2: Illustrator Techniques – ADVE/CORE2291 Digital Design Lab
What it is:A multi-piece lifestyle campaign system that places a Coca-Cola logo lockup and tagline framework into outdoor photography contexts, assembled using Photoshop with vector brand assets developed in Illustrator and final layouts organized in InDesign. What it demonstrates:Consistent brand application rules, typographic restraint, and repeatable layout logic across a set of variations. Deliverable focus:Logo […]
Project 2: Illustrator Techniques – ADVE/CORE2291 Digital Design Lab
What it is:A packaging and product visualization concept that reinterprets Coca-Cola through a tea collaboration, using ornamental vector typography, brand flourishes, and coordinated product mockups. What it demonstrates:Brand extension thinking, typographic styling to match a defined aesthetic, and the ability to unify packaging, product rendering, and layout into a cohesive presentation. Deliverable focus:A rebrand package […]
Design System and Trading Card Project -ADVE-2013-Design Concepts I
What it is:A cohesive brand and packaging system for a nature-inspired card game, developed as a unified visual identity and applied across product packaging, a booster-style pack, game components, and a playing guide. The system is presented through mockups, a presentation board, and a structured brand style guide that documents type, color, graphic motifs, and […]
Project 2: For and Against Posters (CORE1018 Intro to Graphic Design)
What it is: A paired set of typographic advocacy posters developed from cause research and precedent mood boards, supported by a short slide presentation that explains message intent, design choices, and sources. What it demonstrates: Strong hierarchy and typographic contrast across two different tones, plus research-to-form translation and presentation clarity through cited sources and rationale. […]
Project 2: For and Against Posters (CORE1018 Intro to Graphic Design)
What it is: A paired typographic poster system addressing Recycling Awareness (For) and Overconsumption (Against), supported by written rationale and a sources slide. What it demonstrates: Typographic meaning-making through repetition, rotation, and texture, with intentional type selection and clear message framing tied to researched context. Deliverable focus: Two 24 x 36 typographic posters plus presentation […]
Project 2: For and Against Posters (CORE1018 Intro to Graphic Design)
What it is: A paired advocacy poster set designed for public-facing communication, presented as flat poster designs and environmental mockups to test scale, legibility, and context. What it demonstrates: Message clarity at scale, hierarchy and readability, and professional application thinking through real-world mockup validation. Deliverable focus: Two typographic posters (For and Against) plus environmental mockups […]