Project 2: Illustrator Techniques – ADVE/CORE2291 Digital Design Lab

What it is:
A packaging and product visualization concept that reinterprets Coca-Cola through a tea collaboration, using ornamental vector typography, brand flourishes, and coordinated product mockups.

What it demonstrates:
Brand extension thinking, typographic styling to match a defined aesthetic, and the ability to unify packaging, product rendering, and layout into a cohesive presentation.

Deliverable focus:
A rebrand package mockup system including a primary mark, decorative graphic elements, packaging label design, and product mockups presented as a market-ready concept.