Project 2: For and Against Posters (CORE1018 Intro to Graphic Design)
What it is: A paired typographic poster project supported by process slides that document research points, sketch exploration, iteration, and final outcomes for two distinct positions. What it demonstrates: Iteration and refinement, cohesive visual voice across a paired system, and typographic manipulation used to reinforce emphasis and call to action. Deliverable focus: Two typographic posters […]
Project 5: Self-Directed Design Project (ADVE/CORE2291 Digital Design Lab)
What it is: A self-directed surface pattern design system developed from market trend research, applied across multiple bedding components, and presented as a product tear sheet advertisement with mockups and product messaging. What it demonstrates: Integration of illustration and pattern systems, controlled typography and hierarchy, and a market-ready presentation format. Deliverable focus: Multiple illustrated patterns […]
Project 5: Self-Directed Design Project (ADVE/CORE2291 Digital Design Lab)
What it is: A packaging-led branding concept for an original dog-washing product, supported by instructional and promotional deliverables. What it demonstrates: Pragmatic market positioning, hierarchy and legibility for packaging and instructions, and consistency across retail and digital promotion. Deliverable focus: Packaging design, instruction sheet, logo, website hero advertisement, and social media advertisement.
Project 5: Self-Directed Design Project (ADVE/CORE2291 Digital Design Lab)
What it is: A self-directed personal identity system designed to support self-promotion, including identity assets and a portfolio plan. What it demonstrates: Strategic scoping, brand system thinking, and planning a coherent presentation structure that supports a designer’s professional goals. Deliverable focus: Logo, banner, color palette and assets, business cards, and an online portfolio direction.
Project 5: Self-Directed Design Project (ADVE/CORE2291 Digital Design Lab)
What it is: A self-directed personal brand package for a small-business concept, including identity elements, a style guide direction, social media presentation, and product mockups. What it demonstrates: Research-to-form translation, consistent brand voice across touchpoints, and professional presentation language through a cohesive board. Deliverable focus: Logo, style guide direction (type and color), social media page […]
Project 5: Self-Directed Design Project (ADVE/CORE2291 Digital Design Lab)
What it is: A research-driven identity concept that positions composer Francesca Caccini as a contemporary musician, using historical context to inform modern branding deliverables. What it demonstrates: Informed point of view, audience-aware design decisions, and system consistency across print and digital applications. Deliverable focus: Brand guide, website concept, social media presence, merch (t-shirt), vinyl album […]
Project 2: Illustrator Techniques (Design Lab, ADVE-CORE2291)
What it is:A vector-based branding and promotional concept that combines typographic redraw and vector construction with supporting pattern development, then applies those assets to packaging and campaign-style advertising layouts using professional mockups and product messaging. What it demonstrates:Precision in vector craft, typography and hierarchy control, and the ability to carry a consistent visual system across […]
Design System and Trading Card Project -ADVE-2013-Design Concepts I
What it is:A multi-part trading card design project completed through research and mood boards, icon development, pattern design, and a finished set of trading cards supported by an instructional pamphlet and presentation board. The student documents the full process and outcomes in a portfolio-ready case study format. What it demonstrates:Integration of illustration and graphic design […]
Trading Card & Package Design – ADVE2013 – Design Concepts I
Role: Adjunct Professor Project Description: 2025 ADDY Award winning design. Project 2 is a team based branding and packaging assignment where students build a cohesive identity system and apply it across multiple consumer touchpoints. Teams develop a logo, define brand attributes, and establish art direction through moodboards, then execute a board game box mockup and […]