Phil Weasley
Creative Director · Brand Identity & Web Design · Illustration
Résumé & CV
Creative Director · Brand Identity & Web Design · Illustration
Columbus, OH · phillip.weasley@gmail.com · weasleystudios.com · linkedin.com/in/phillipweasley
Download résumé (PDF)Download teaching packet (PDF)
SUMMARY
Creative director who builds brands from the logo up: identity systems, typography, color, photography direction, and web design. Manages cross-functional teams of up to 15, art-directing each project and partnering directly with clients. Also a published illustrator and book designer, and Adjunct Professor of graphic design and illustration at CCAD.
CAREER HIGHLIGHTS
- Designed 33 ground-up brand identities and websites start to finish since 2025 for retail clients across the U.S. and Canada; part of 70+ retail sites worked on since 2022.
- Post-launch performance compared with the preceding 30 days (90 at Willis Furniture): engagement time more than doubled at Critelli Modern (+114%); visitors from search rose 68.6% at Giorgi Bros.; Google search impressions rose 135.7% at Andrews Furniture; visits ran 40.7% longer at Willis.
- Art-directed and illustrated Coalescence: A Holiday Collection (Signe-ture Publishing, 2025), designing the typography and book layout that tie its seasonal stories into one visual identity; one of four published book and tabletop-game titles.
- Develop designers on the job and in the classroom: mentor junior designers at R&A, and as CCAD faculty lead guided a Design Concepts I student team to a 2025 ADDY Award.
EXPERIENCE
Web Creative Director
R&A Marketing · Columbus, OH | 2022–Present
- Manage a cross-functional team of up to 15 designers, developers, and website coordinators, including hiring and performance reviews; set the creative vision and lead critique and revision rounds.
- Develop brand identities through visual research, moodboard exploration, and detailed sketches or mockups; establish guidelines that carry the creative direction through production.
- Partner with each client from onboarding through launch and beyond: lead kickoff calls and brand questionnaires, present and defend design decisions, and run post-launch reviews; manage how finished work is presented internally and externally.
- Design custom layouts, graphics, and UI/UX, bringing the grid, hierarchy, and typographic care of publication design to responsive web.
- Led two custom features from UX research and analysis through interface design, now live on several client sites: an interactive furniture room planner and a promotional-banner system for campaign creative.
- Use AI for site performance audits and to build custom WordPress plugins for clients and their customers.
- Giorgi Bros. Furniture: built a brand system on the family showroom’s history (since 1933) and hands-on service, and turned the owner’s “radically simplify” brief into a less-is-more look with generous white space and a 7-item navigation, down from 30+. Launched in 45 days. Case study →
- Critelli Modern: gave the contemporary sister store its own identity beside a heritage flagship: the line “Modern style, within reach,” a Savvy Designer persona, a Geologica and Roboto type pairing, a slate-and-grey palette, and a homepage led by its top categories. Case study →
Adjunct Professor
Columbus College of Art & Design · Columbus, OH | 2022–Present
- Develop emerging designers through critique and portfolio reviews in foundations and upper-level graphic design and illustration courses.
- Developed foundations-level drawing and graphic design courses; earlier taught community art courses as Instructor (2019–2020).
Founder & Principal
Weasley Studios · Illustration & Art Direction | 2013–Present
- Art direction, illustration, and book layout for four published titles: Coalescence (Signe-ture Publishing, 2025) and the tabletop games Manor of Dread, Cities of Myth, and Wennen.
- Character design and visual development for Adventures of Rosemary Bunny and Kat Epieces, a children’s book series in development (PERL Publishing). Illustration work →
EARLIER EXPERIENCE
- Graphic Designer & Marketer (contract), BBCO Architecture · Columbus, OH · 2021–2022
- Lead Designer & Fabricator, Fabric Farms Interiors · Columbus, OH · 2021–2022
- Studio Artist, Brick Box Studios · Columbus, OH · 2020–2021
- Administrative Assistant to the Chair, Columbus College of Art & Design · 2016–2018
- Client Success Manager, Advertising Design & Sales, Angie’s List · Indianapolis, IN · 2012–2014
- Illustrator & Graphic Designer (intern/part-time), Gallery Go · Remote · 2012–2014
EDUCATION
- MFA, New Projects, Columbus College of Art & Design; focus: creative direction and hands-on production of immersive digital media projects
- BA, Graphic Design & Media Arts, cum laude, Southern New Hampshire University
- Certificate of College Art Instruction, Columbus College of Art & Design
RECOGNITION
- Professional Artist Grants, Greater Columbus Arts Council · 2023, 2024
- Artist Residency, A.I.R.GENTUM · Seville, Spain · 2019
- Exhibitions & press: shown in the U.S. and Spain, including the Evansville Museum and The Barrett Art Center; covered in The Columbus Dispatch
SKILLS
- Brand & creative direction: brand strategy and identity systems, art direction, photography direction, brand voice and messaging, design systems
- Design: typography, grid and layout, editorial and book design, web and UI/UX design, UX research and analysis, wireframes and mockups
- Illustration: traditional and digital illustration, concept art, character design, visual development, painting (oil, encaustic, watercolor, acrylic)
- Tools: Figma; Adobe InDesign, Illustrator, and Photoshop; Ziflow; WordPress, Elementor, and WooCommerce; GA4; AI tools for site audits and plugin development
- Leadership: team management and hiring, client partnership and presentations, mentoring and critique, project management, curriculum design, grant writing
Full CV
The complete record for galleries, residencies, and faculty searches: teaching, exhibitions, publications, and press.
TEACHING EXPERIENCE
Adjunct Professor
Columbus College of Art & Design · Columbus, OH | 2022–Present
- Foundations: Introduction to Illustration; Introduction to Graphic Design; Digital Design Lab
- Upper level: Design Concepts I (Graphic Design); Intro to Drawing for Entertainment Design (Illustration); Character and Environment Designs (Illustration)
- Pre-college outreach: College Preview – Illustration
- Faculty lead for the Design Concepts I student team that won a 2025 ADDY Award
- Developed foundations-level drawing and graphic design courses
- Teaching portfolio →
Instructor
Columbus College of Art & Design · Columbus, OH | 2019–2020
- Introduction to Drawing (Adult)
- Art & Storytelling: Visual Storytelling in Narrative Art
- Art for Me, Art for We: Art for Social Activism
- Exploring Fiber Art: An Introduction to Contemporary Applications of Fiber Art
- Ceramics Survey: An Introduction to Ceramics Methods and Practices
Instructor, Saturday Morning Art Class
Columbus College of Art & Design · Columbus, OH
- Drawing and design courses
EDUCATION
- MFA, New Projects, Columbus College of Art & Design · Columbus, OH; focus: creative direction and hands-on production of immersive digital media projects, start to finish
- BA, Graphic Design & Media Arts, cum laude, Southern New Hampshire University · Manchester, NH
- Integrated Studio, Painting/Drawing/Illustration, Northern State University · Aberdeen, SD; study abroad in Dublin, Ireland
- Coursework, Painting & Illustration, Herron School of Art + Design · Indianapolis, IN
CERTIFICATES
- Certificate of College Art Instruction, Columbus College of Art & Design · Columbus, OH
- Leadership Certification, Aberdeen Area Chamber of Commerce · Aberdeen, SD
SELECTED EXHIBITIONS
- 2021 · CCAD MFA Thesis Exhibition · Beeler Gallery · Columbus, OH
- 2020 · CCAD MFA Virtual Thesis Exhibition · online, Columbus College of Art & Design
- 2020 · Margins (juried) · The Barrett Art Center · Poughkeepsie, NY
- 2020 · Failure (juried) · The Vanderelli Room · Columbus, OH
- 2020 · Inside & Out (juried) · Promenade Gallery, 400 W. Rich · Columbus, OH
- 2019 · Our Stories Are Not Ghosts (solo, juried) · Seville, Spain
- 2019 · 46th Mid-States Craft Exhibition (juried) · Evansville Museum · Evansville, IN
- 2019 · DAMNED: Exhibition of Enlightened Darkness (12th annual, juried) · Tangent Gallery/Hastings Ballroom · Detroit, MI
- 2019 · Chroma: Best of CCAD (juried) · Columbus College of Art & Design · Columbus, OH
- 2019 · SOFA: Connect, group site-specific installation (student advisor) · Chicago, IL
- 2018 · Addition & Subtraction · Byers Gallery · Columbus, OH
- 2018 · Home Alone · Byers Gallery · Columbus, OH
- 2017 · DAMNED X: Exhibition of Enlightened Darkness (10th annual) · Tangent Gallery/Hastings Ballroom · Detroit, MI
- 2017 · Social Thoughts · IU Kokomo Union Street Gallery · Kokomo, IN
- 2014 · Twin Cities Pride Art Show: Intersections · Intermedia Arts · Minneapolis, MN
PUBLICATIONS & STUDIO PROJECTS
- Coalescence: A Holiday Collection · Signe-ture Publishing · 2025. Art direction, illustration, graphic design, and book layout.
- Adventures of Rosemary Bunny and Kat Epieces · Emma Recher / PERL Publishing · 2024. Art direction, character design, and visual development for a children’s book series in development.
- Buckeye Transplant Services · 2022. Illustration and graphic design.
- Manor of Dread · Lucky Dice Publishing · 2019–2020. Art direction, cover and interior illustration.
- Cities of Myth: Friends and Foes · Realmwarp Media · 2019–2020. Art direction and layout design.
- Wennen: The Lunar Rabbit People · self-published on DMs Guild. Writer, designer, and illustrator.
- Aberdeen Area Chamber of Commerce · 2012. Marketing illustration and design.
- body tales · collaboration with German artists Mirjam Elburn and Crauss, 2021–2022, for publication in Saarbrücken, Germany.
- Illustration work →
GRANTS, RESIDENCIES & HONORS
- 2024 · Professional Artist Grant, Illustration/Design · Greater Columbus Arts Council
- 2023 · Professional Artist Grant, Illustration · Greater Columbus Arts Council
- 2019 · Artist Residency · A.I.R.GENTUM, Seville, Spain
- 2019 · Graduate Enrichment Grant · Columbus College of Art & Design
- 2018–2020 · Graduate Scholarship · Columbus College of Art & Design
PRESS & REVIEWS
- “Review – Manor of Dread” · Rogue Watson · June 5, 2021
- “Review – Manor of Dread” · The Kind GM · April 1, 2021
- “Online show to feature art of different mediums” · Roberta Gedert · May 28, 2020
- “Is it Underwear or is it Art?” · Andrew Christian · May 8, 2020
- “CCAD Master of Fine Arts student has work in two upcoming exhibitions” · Columbus College of Art & Design · October 21, 2019
- “HighBall creativity on display” · The Columbus Dispatch · October 11, 2019
- “Our Stories Are Not Ghosts” · The Giraldillo · September 14, 2019
- “Artist Phil Weasley exhibits his work on touch and the queer universe in Seville” · Castilblanco de los Arroyos · September 12, 2019
SERVICE & LEADERSHIP
- Faculty Mentor, TTRPG student group, Columbus College of Art & Design. Professional development for student members.
- Founder & Facilitator, Q-Kids · 2020–2022. Founded and ran an independent tabletop role-playing (TTRPG) group promoting diversity and accessibility.
PROFESSIONAL AFFILIATIONS
- Society of Children’s Book Writers and Illustrators
- International Sculpture Center
Discover Your Visual Narrative
Discover your visual narrative through my hybrid practice as a Creative Director, illustrator, and educator. I build typography-driven design systems and story-led imagery that translate research, craft, and human experience into clear, compelling communication – across brands, publications, and interactive media.
Art Direction Expertise
I specialize in crafting compelling visual stories that enhance brand identity and captivate audiences.
Custom Illustration
Bringing concepts to life through distinctive illustrations tailored to your unique vision and objectives.