What it is:
A multi-piece lifestyle campaign system that places a Coca-Cola logo lockup and tagline framework into outdoor photography contexts, assembled using Photoshop with vector brand assets developed in Illustrator and final layouts organized in InDesign.
What it demonstrates:
Consistent brand application rules, typographic restraint, and repeatable layout logic across a set of variations.
Deliverable focus:
Logo and supporting marks in Illustrator, photo compositing and placement consistency in Photoshop, and a presentation-ready set of campaign variations assembled in InDesign.
