Role:
Creative Director & Brand Strategist
Description:
This brand toolkit defines a cohesive visual identity grounded in a legacy of care, trust, and craft—balancing a sense of tradition with a modern, approachable presence. It establishes a warm, grounded aesthetic through an earthy palette (taupe and chestnut) and a refined typographic pairing (Playfair and Inter) that blends classic elegance with clean, contemporary clarity. The guide also sets standards for authentic, natural-light photography that feels human and credible rather than overly polished. To ensure consistency beyond visuals, it outlines a practical, “neighborly” brand voice—confident and helpful, prioritizing honest guidance and clarity over hype or hard-sell language.
