Role:
Creative Director & Brand Strategist
Project Description:
Brand identity and website for Andrews Furniture, a family-owned store in Abilene, Texas, whose story began in 1955. Starting from the logo, I built the brand system (type, color palette, and photography direction) and a new site shaped around the store’s local, family-furniture positioning, with copy written for Abilene and the Big Country.
In the first 30 days after launch, Google impressions rose 135.7%, the store ranked on page one (average position 3.78) for “furniture stores abilene tx,” and visitors browsing outdoor furniture spent more than 3.5 minutes per session.
