What it is: A self-directed personal brand package for a small-business concept, including identity elements, a style guide direction, social media presentation, and product mockups.
What it demonstrates: Research-to-form translation, consistent brand voice across touchpoints, and professional presentation language through a cohesive board.
Deliverable focus: Logo, style guide direction (type and color), social media page and post concept, knit product mockups (scarf/handkerchief and hat).
