Role:
Art Director and brand Strategist
Project Description:
Launch a modern, high-performing website that serves as the brand’s primary digital hub and standard-bearer across all customer touchpoints. The project aligns strategy, messaging, and visual identity into a cohesive web experience—unifying typography, color, imagery, and tone of voice while building a scalable component system for consistent page design. Deliverables include information architecture, UX/UI design, content structure, performance and accessibility best practices, and analytics/SEO foundations. Post-launch, a lightweight brand governance toolkit ensures future pages and campaigns stay on-brand and work together as one connected system.
