Role:
Creative Director & Brand Strategist
Description:
I pivoted the brand strategy to a “Boutique Showcase” model, anchoring the identity in their “Tastefully Unhinged” aesthetic and unique origin story to bridge the gap between accessible retail and luxury design. Visually, I implemented an editorial design system using high-contrast Cormorant Infant typography and a rich, custom color palette to create a sophisticated, gallery-like environment that actively rejects the market’s standard beige. (https://hartandhill.com/)