Role:
Creative Director & Brand Strategist
Description:
The Seifert’s Furniture brand toolkit defines a visual identity rooted in four generations of family history, blending “small-town integrity” with a commitment to quality craftsmanship . It establishes a grounded aesthetic using a warm, earthy color palette of taupe and chestnut alongside a typographic pairing of Playfair and Inter to balance traditional elegance with modern clarity. The guide prescribes authentic, natural-light photography and a practical, “neighborly” brand voice that emphasizes honest guidance over sales pressure.
