Role:
Creative Director & Brand Strategist
Description:
Brand strategy and website design for Giorgi Bros. Furniture, a continuously family-owned South San Francisco furniture showroom serving the Greater Bay Area since 1933. Developed brand positioning and messaging grounded in the company’s legacy, local ownership, and service-first retail model, then translated that strategy into a clearer web experience that organizes shopping pathways across furniture and home categories while reinforcing key conversion and trust drivers such as interior design services, delivery support, and financing options.
